A Recap of The Birthday Party of The Century
On a warm October day in 2024, over 750 attendees came together to celebrate a once-in-a-lifetime event — the 100-year anniversary of Hotel Clermont.
With its storied past and colorful presence, this Atlanta establishment was buzzing with excitement, featuring culinary indulgences, exclusive keepsakes, and thoughtfully curated experiences for guests to immerse themselves in its iconic history. Planned and hosted by Oliver Hospitality (OHM), this grand celebration was as eccentric and unforgettable as the Motor Hotel itself.
The Celebration Unfolded
Hotel Clermont started the festivities at 12 p.m. with a celebratory toast on the Rooftop. Guests enjoyed breathtaking views of the Atlanta skyline, live music by DJ Josh Thane and multiple vendors including:
Delicious signature cocktails sponsored by Brown-Forman
Flavors from the hotel’s very own Rooftop Taco Truck
“Pop-tails,” pairing King of Pops’ dazzling flavors with a glass of champagne
Tiny Lou’s VIP Experience
Attendees indulged in the culinary excellence of Tiny Lou’s, the hotel’s Michelin Guide-recommended restaurant, known for its French-American brasserie-style dishes.
Hosted by Executive Pastry Chef Charmain, 'Sugar' Ware-Jason, and the Tiny Lou’s team, this delectable experience was limited to just 100 guests, each receiving a swag bag filled with centennial merchandise and more.
Sunset Soirée
As the sun went down, the celebrations continued, as the Rooftop transformed into a disco dance party under the stars. Guests danced the night away, while enjoying the beats led by the DJ, closing this memorable experience with laughter and fun.
The event photographer, LinzyLinz, captured the energy and excitement felt throughout the day. Take a look through the gallery to immerse yourself in the unforgettable celebration.
Exclusive Centennial Activations
The event spread across every corner of Hotel Clermont, transforming the Rooftop, Lobby, and the famed Clermont Lounge into hubs of specialty entertainment, exclusive experiences and unique artistry that captured both a century of stories and a future of glamour.
Centennial Published “Zines”
French portrait and documentary photographer, Cyril Bailleul, showcased his exclusive “fanzines”, or magazines featuring self-published works, in place of the originally planned coffee table book.
These limited-edition prints included three different volumes: one dedicated to the Clermont Lounge (available for purchase on-site), the second featuring Hotel Clermont and Tiny Lou’s, which is available to preview on the website, and a third set for release soon. Guests who attended the event were even able to get their copy signed by the artist himself.
Exclusive Centennial Merch
Limited-edition merchandise was made specifically for the 100-year milestone. Designed by OHM’s own Creative Manager, Jake Feasby, the collection included exclusive sweatshirts, t-shirts, patches, and a striking poster created in collaboration with Atlanta-based artist, Tom Davii.
Tom even joined the rooftop festivities, signing posters for attendees as an unforgettable addition to the keepsake.
Only a selective number of each were available for purchase, but due to the high demand, extra centennial merchandise which will be on sale at the Front Desk Lobby while supplies last. Swing by to grab some!
Tin Types in the Butterfly Room
In the back Butterfly Room (located behind the Library), alternative tin-type photo prints, an old-world technique that captures an image directly onto a metal plate, were being made by local Atlanta portrait photographer, Wild in Love Photography, adding a touch of nostalgia to the event.
Library Room Documentary Feature
The Library Room hosted a new Hotel Clermont documentary viewing produced by OHM in partnership with Apple Box Productions, alongside a developing social campaign celebrating the hotel’s history.
Signed Memory Boards
Guests left heartfelt messages on OHM’s custom-designed memory boards, soon to be framed and displayed on guest floors, allowing everyone to leave their mark on the hotel’s legacy.
Enjoy For Years to Come
The 100-year celebration was a moment to reflect on Hotel Clermont’s storied past and toast to its vibrant future. With plans to preserve and enhance its legacy, Hotel Clermont remains a beloved landmark in Atlanta, ready to create new memories for generations to come.
Be part of the next chapter! Visit Hotel Clermont and experience a slice of history by booking your next stay.