NASHVILLE, TN
Creating and Implementing a new way to attract business
During a pandemic, Oliver Hospitality created a new revenue center by utilizing underperforming space and marketing to a new demographic.
OPPORTUNITY
strategy
By revitalizing the underperforming hotel space, Oliver Hospitality was able to create a new revenue stream within Fairlane Hotel. This space was reimagined and transitioned into a seasonal pop-up bar beginning in December 2020 and was presented as the place to go and been seen in Nashville.
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BASELINE
• 2019 Best performing year pre-pandemic.
• 2019 GOP was 22%
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RESULTS
• 2021 the pop-up profit margin was 48%